Nevada State Bank

Nevada State Bank is filled with good people that care about their customers, and I wanted to make sure that was felt in each campaign. For the WHO direction, I created a simple Q&A format using WHO to showcase the accomplishments and services that NSB offers their clients, and inform them that when the question was WHO, the answer was NSB.

For HOW BANKING SHOULD BE, I wanted this campaign to show Nevadans WHY they should bank with NSB. The phrase was a direct answer to the question of why NSB provides the services that they do – because that’s how banking should be. In our video concept, I interviewed NSB leaders and asked them about the relationships, resources, and reliabilty of NSB, and used their own statements and stories to validate our stance as a client-centric bank. This campaign format features everything great about NSB and showcases WHY this bank should be the bank for every Nevada business and every Nevada worker.

NSB WHO CAMPAIGN - OOH | PRINT | DIGITAL