https://troygallo.com/human-truth daily 0.75 2017-09-12 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486492518938-VDKRPNN9PIQUEJ3C4W84/Screen+Shot+2017-02-07+at+10.34.59+AM.png My Human Truth https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486517868722-0D8A1CEOEKXCMAUCWD9O/Print_D_Monkeys.jpg My Human Truth https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486519018782-FEOZ5GSL1XOL3V4L19SB/image-asset.jpeg My Human Truth SLS HOTEL AND CASINO https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486675667793-CA6OF12NFMMWOZ03AZN2/Bracelet.jpg My Human Truth Full Tilt Poker - "We Play" Campaign https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486519979047-G9V2SQ5VQIQ20M3089Q7/image-asset.png My Human Truth Mountainside https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486669253369-3W275ZV23PFYSVE1RVMK/Screen+Shot+2017-02-09+at+11.40.17+AM.png My Human Truth In an internal email amongst friends, I captioned this "Kernel Handers." https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486666239044-L33E912TPQ5OPF2BCLT0/image-asset.jpeg My Human Truth Small sample but I was able to contribute to this quick-turnaround job with some smart folks Jeffery Butterworth and Eric Rice. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486666065898-BF4HHBQC8TX7PM89KG9Q/image-asset.png My Human Truth Branding deck for MOTHERHOOD: THE MUSICAL https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486670694443-GBX8T04VGGUE7WR89RGK/image-asset.jpeg My Human Truth Was the creative mind behind this for my previous agency. 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https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363712343-6YCQJTMUXLHQ8DMAI20K/Screen+Shot+2019-05-20+at+7.45.16+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363423963-ZNQNN9UYSFIX9CGG6MF6/ETH11612-300x600-Easter-Banner-TopFunnel.gif Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363746022-P6EMSRKQMSJX7JL317F3/Screen+Shot+2019-05-20+at+7.44.09+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363869277-CL31SKKMTD8GNSN61TLS/Screen+Shot+2019-05-20+at+7.49.56+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363632090-76JQEAV4UOFYJ7U5MUH3/Screen+Shot+2019-05-20+at+6.47.02+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363659231-SJQEHP7I545ZYCGL6MJY/Screen+Shot+2019-05-20+at+6.47.32+AM.png Work 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https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657067114867-3H9MODPSA320698V7WTA/Screen+Shot+2022-07-05+at+8.03.01+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486667818432-4GTGFSLO9A2FGQSLVICK/Screen+Shot+2017-02-09+at+11.06.12+AM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486140076012-HL6Q4QTB6BYIGZTB57OE/Human+Truth-logo.jpg Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1538404568014-2ZKZTVIEKDPX9O43N7OL/Screen+Shot+2018-10-01+at+7.34.15+AM.png Work - Evercress https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1557927013162-C6RP27DXSQFWRKLFEAFN/Screen+Shot+2019-05-15+at+6.30.03+AM.png Work - Hotel Marigold https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1538775102434-ZXVIQAZ2GBRHITRV1BKU/AIRO_AIRBNB+HOTEL.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1538775082095-5GXE9AVUKFPAMT7XWCBW/Screen+Shot+2018-09-25+at+9.42.29+PM.png Work https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/a29c3d2c-6e01-4b2c-a244-74ca7aa9f82f/Screen+Shot+2024-02-07+at+2.45.52+PM.jpg Work - BRAND IDENTITY & COMMUNICATIONS This amazing company asked me to define the essence of their company and create brand language to help guide it. Women-led company with an infectious spirit of entrepreneurship - yes, please. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657120475962-NLL7LH0UY4RK6ULKL3BE/Union+Hotel Work - STRATEGY & BRAND IDENTITY Flemington, New Jersey is undergoing a transformation from a city of the past to a destination of the future. At the center of that evolution is the renovation of a famous local icon – The Union Hotel. My goal was to capture the rich history of the community and blend it with a more modern spirit that connects with contemporary consumers. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657064509972-MG8BAHSNXTP0OTJEJJ8H/Screen+Shot+2022-07-05+at+4.41.40+PM.png Work - NAME & BRAND IDENTITY A 30 year-old aviation company in Las Vegas asked me to help them reintroduce themselves to the market and reposition the business. So, I interviewed their pilots, evaluated their competitors, and identified their essence. In the end, I was able to create a name and brand that elegantly identified who they were and demonstrated the unique airspace their brand could occupy. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657066449142-4HCB52GI67DF3VTB2D7U/Screen+Shot+2022-07-03+at+6.52.48+AM.png Work - STRATEGY & COMMUNICATIONS I first wrote for brand with Braintrust in 2019 and helped craft their internal and external target language. I’m lucky enough to still work with their Marketing and Vision teams to create strategies and solutions for their future. Not to mention, they’re wonderful and passionate people that approach their job with the same disruptive grit that I do. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657067114867-3H9MODPSA320698V7WTA/Screen+Shot+2022-07-05+at+8.03.01+AM.png Work - NAME & BRAND IDENTITY My mission was to create a brand for a destination in Tunica, Mississippi that appealed to those seeking the accommodations, atmosphere, and activities of a vacation resort. So, I flew to Memphis, drove 30-minutes south, and absorbed the culture to cultivate a name and brand that achieves that mission. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657093728208-YN8OC3SGMRF3FK29W8DH/Screen+Shot+2022-07-06+at+12.48.30+AM.png Work - STRATEGY & COMMUNICATIONS I worked with Turning Stone on some spec creative and while it wasn’t selected for production, it still had a strong message that I feel intelligently tied together all the complexities of the property. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657092524732-6ZFPXJYD4I1QQAKKT1SP/Screen+Shot+2022-07-05+at+4.38.49+PM.png Work - COMMUNICATIONS & BRAND IDENTITY This brand came equipped with a unique name, great location (Midtown NYC), and an engaging atmosphere. So, I stayed there for a few nights, partied with the locals, and created messaging and direction to help this property find its voice. https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1557927013162-C6RP27DXSQFWRKLFEAFN/Screen+Shot+2019-05-15+at+6.30.03+AM.png Work - NAME & BRAND IDENTITY Naming and branding a hotel in downtown Tempe, Arizona isn’t as easy as you’d think. Multiple factors played a role including the diverse competitive set, college and traveler targets, and the history of Arizona and Tempe. 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https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/41eec803-56b4-4189-a1fb-d7c75d4fb9fa/Troy+Gallo_Headshot.jpg About Me https://troygallo.com/contact daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486674979662-7G02ZCDU41VY4HH5A6O7/Screen+Shot+2017-02-09+at+12.41.47+PM.png Contact https://troygallo.com/resume daily 0.75 2024-02-08 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1529560656176-C112MH7TOLRKJZTW82ZQ/Photo+on+6-20-18+at+10.56+PM.jpg RESUME https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/8ef9f157-8890-4dd1-9d16-3561c8bf9748/Screen+Shot+2024-02-07+at+9.32.30+PM.png RESUME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://troygallo.com/cover-letter daily 0.75 2018-01-26 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1517000112348-YWNER88N2HXIO6J13FEL/Screen+Shot+2018-01-26+at+12.54.51+PM.png Cover Letter https://troygallo.com/predator daily 0.75 2018-10-30 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1531323077002-H10HE0XYQXVY4QP1ROU0/Screen+Shot+2018-07-11+at+8.30.54+AM.png CAN WE TAKE A MOMENT AND TALK ABOUT HOW SCARY THE PREDATOR IS? https://troygallo.com/workilove daily 0.75 2026-03-10 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657138281454-WC5DT41I7YL9FRPLON1F/Screen+Shot+2022-07-06+at+9.30.53+AM.png MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657559398076-E67RF1FJUR3PCPOUH8LV/SNWA_PrintAd.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657559393720-JDXDCMW9DXJG7BATTF07/SNWA_PrintAd_back.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657559422653-6THLGULJ08P0EYA0L372/SNWA13187_OOH_Mockup_r1.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1773158473989-YVYGE9C8EGUMX5QCGOVL/Screenshot+2026-03-10+at+9.00.38%E2%80%AFAM.png MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657150121755-LV00US82FAH4MEZA8HOI/Screen%2BShot%2B2020-12-06%2Bat%2B9.56.32%2BAM.jpg MORE WORK I LOVE - Summerlin Patriotic Parade - Virtual Edition Emmy-Nominated :) https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1486657685234-8S2LS5PHXJ0EGXYY41IV/Screen+Shot+2017-02-08+at+9.08.17+AM.png MORE WORK I LOVE - Thanksgiving Holiday Card https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1548604840711-CTVGDC0DFLQKN0EWQ92A/2018-08-29.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363712343-6YCQJTMUXLHQ8DMAI20K/Screen+Shot+2019-05-20+at+7.45.16+AM.png MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1529552409033-6CHY4OS4NLSVJUMFRZL9/CW_HappilyAfter.jpg MORE WORK I LOVE - Colonial Williamsburg Wedding Ad Love this line https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1529553198183-TT14W3QLMGZTHL9XLJJW/PERFECTION.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1529558383950-GXFSKN8HBO0UTV7K2PYP/LUXE_Nixo2.jpg MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363746022-P6EMSRKQMSJX7JL317F3/Screen+Shot+2019-05-20+at+7.44.09+AM.png MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1558363423963-ZNQNN9UYSFIX9CGG6MF6/ETH11612-300x600-Easter-Banner-TopFunnel.gif MORE WORK I LOVE https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1571852168819-SWK5T8LJAW8UPGYV78QS/Screen+Shot+2019-10-23+at+10.12.45+AM.png MORE WORK I LOVE https://troygallo.com/revere-resort daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657078259908-7WM0W2TNE7PCUC3K0Z6A/Screen%2BShot%2B2022-07-05%2Bat%2B8.29.28%2BPM.jpg Revere Resort https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657085602645-RSE9YBMY40I9PHKBG175/Screen+Shot+2022-07-05+at+10.31.28+PM.png Revere Resort https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657086217453-9MRD7LTPP3G2XMTNX65I/Screen+Shot+2022-07-05+at+10.43.14+PM.png Revere Resort https://images.squarespace-cdn.com/content/v1/589422f8d1758efe6717837a/1657080117522-BLVG28SBFNVX1DTJRKDB/Screen+Shot+2022-07-05+at+9.20.14+AM.png Revere Resort 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