Southern Nevada Health District

I love this campaign so much. The goal was to create a unifying message for SNHD to promote COVID-19 vaccinations to underserved and underrepresented communities in Southern Nevada that focused on battling our common enemy: COVID-19. The strategy behind Arm In Arm was to reference to our battle and the literal location for the vaccine shot. This campaign connected the community and positioned vaccination as the best weapon to protect the most affected communities in Southern Nevada.